Always Uses A.I. Technology to Bring Back First Female Gold Medallist, Hélène de Pourtalès, for Olympic Games Paris 2024

The story of Hélène de Pourtalès, the first female gold medallist in the Olympic Games Paris 1900, is one of empowerment, breaking boundaries, and rewriting the rules. Now, 124 years later, Always is using cutting-edge A.I. technology to bring her back and make history once again.

Always, the Official Period Product of the Olympic and Paralympic Games Paris 2024, is on a mission to empower women to redefine their relationship with their bodies, especially when it comes to periods. Recent research by Always reveals that 64% of girls and women in the UK experience period anxiety, which affects their ability to perform with confidence.

In response to these challenges, Always has launched the Master your Menstrual Cycle Programme as part of their “It’s a New Period” campaign. This program provides resources designed to educate girls and women on their menstrual cycle, helping them feel more comfortable talking openly about periods and reducing the physical and emotional impact on sports.

The new A.I. video featuring Hélène de Pourtalès aims to lift the veil on period anxiety and empower the next generation of female athletes. Always Ambassador and British Olympian, Jazmin Sawyers, praises Hélène’s message of empowerment and breaking down barriers for female athletes.

Farah Azmy, Brand Director at Always UK, emphasizes the importance of normalizing periods and inspiring younger generations to understand their menstrual cycle. Hélène’s family also expresses pride in her legacy and sees her presence in this landmark sporting occasion as a source of inspiration for women to live their passion.

Always has been empowering girls and women globally for over 35 years through education and confidence-building initiatives. As the Official Period Product of the Olympic Games Paris 2024, Always is committed to creating a world where periods are not seen as obstacles but as a natural part of women’s lives.

It’s a new period. Always is leading the way in open conversations about periods, educating support networks, and ensuring access to period products for young girls. Join the movement and embrace a new era where periods are celebrated, not stigmatized.

To watch the full video and learn more about the Master your Menstrual Cycle Programme, visit the links provided. Let’s continue to rewrite the rules, break down barriers, and empower women to reach their full potential. Always.